15 questions about what a customer sees before they decide what you are worth. This is the check I run on a business before I take the work on. Five minutes, answered honestly, and you will know which part of it is holding your price down.
One PDF, straight to your screen. Three short emails over ten days, then nothing unless you reply.
Your copy is emailed to you as a backup. Download it below and go through it now, while you still have the five minutes.
↓ Download the Checklist (PDF) Already know your score is low? Apply to the studio →The businesses I work with have something real to sell, whether it is already selling or about to open. What holds the price down is everything the customer meets before they buy: a logo that could belong to anyone, flyers and labels that do not match it, a page that reads like a template, a price with an apology attached. None of that is a product fault, and no amount of ad spend fixes it. Spending more only puts the same impression in front of more people.
This is the check I run on a business before I take the work on. Go through it honestly. If your score comes back low, you now know which part to fix, and you know it before you spend money finding out the hard way.
What a customer decides about your price before you have said a word. Five questions on whether your flyers, labels, posts and shop front look like one business or five.
What happens in the first five seconds after someone actually arrives. Five questions on whether the site says what you sell and gives them something they can check.
Whether the business can hold its number when someone pushes back. Five questions on what happens the moment a customer asks you for a discount.