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Stop looking cheaper
than you are.

I build brand identities and websites for African businesses that want to charge more for what they sell.

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Why good businesses still look small.

What holds a good business back is usually what the customer sees before they buy.

01
It starts and ends with a logo
A logo gets designed before anyone decides what the business is about, and that is where it stops. Nobody decides how the flyers, labels or posts should look.
02
Everything after it is made by whoever is free
The flyer from one person, the labels from the printer, the shop banner from the signwriter, the posts from a phone at night. Each picks their own colour and their own font.
03
Ads cost more than they should
You spend more and get fewer customers. The ad looks nothing like your page, and the page looks like a template, so people do not trust where they land.
04
You start all over. Again.
Sales go down, so you change the logo. Everything you already printed and posted goes to waste.
Your business does not look small because it is small.
It looks small because nothing matches.
Your logo, your flyers, your labels, your shop front and your posts were made by different people at different times, and none of them were told what the others looked like. The customer feels the gap even when she cannot name it. She thinks the business is not sure of itself, so she expects to pay less.
What I build

Start with the brand identity. Build the rest on it.

I do not take on one-off logos. The identity comes first, because everything after it depends on the decisions made there.

Start here
Brand identity
The name, the logo, the colours, the fonts, the rules for using them, and the words your business is known for. Written down so that the next person you hire cannot get it wrong.
  • What you stand for
  • Logo
  • Colours and fonts
  • A guide for using it
  • How you sound
From ₦350,000. With a website built on it, from ₦650,000.
Add-on
Website
A site or landing page built on the identity, so the page and the brand are obviously the same business.
  • Landing pages
  • Online stores
  • Page layout and writing
Landing page from ₦250,000. Online stores and larger sites are priced after the call.
For existing clients
Monthly posts and designs
Posts and campaign designs for brands I have already built. The look is already decided, so it is faster and cheaper than starting from zero each time.
  • Posts and campaign designs
  • Designs for sales and launches
  • What to post and when
Monthly, minimum three months.

Hiring three different people for brand, website and content costs more, and nothing ends up matching.

I do the brand, build the website on top of it, and only do the content for brands I built.

Book a call
Work

Recent work.

Brilla
Cleaning service · Brand identity, creatives and website

A cleaning business getting ready to open, with nothing yet for a customer to look at.

What was going wrong

The founder had a real service and nothing to show for it. The first customer to ask would have had nothing to go on, because there was nothing a customer could look at and judge.

The question was not which post to design first. It was what the business needed to look like before any post could mean anything.

The question that shaped everything

Who pays for cleaning, and why do they choose one company over another?

Homes want it to feel safe. Offices want it to feel reliable. Those pull in different directions, and a brand that tries to be both ends up being neither.

The decision

I chose reliable as the feeling to design around. Offices buy on schedule and consistency, not on warmth, and that one choice set the mark, the colour, the look of the posts and the way the website is laid out and written.

What I did

The business came to me with its name already chosen. From there I made the brand identity (logo, colours, fonts and the rules for using them), directed the social media designs from start to finish, wrote the website copy, and built and shipped the site.

See the Brilla gallery

I have not published results figures for this one.

View the full portfolio

PDF, 21 pages, 2.5 MB

Also from the studio
PENNIO
This site, and the studio's own brand
Let's Create
Teaching, run in public
Ogbifọ
Language preservation project
Paul Oyatowo
Who you are working with

I am Paul Oyatowo.

I make good businesses look as good as they are.

I have been building brands since 2022 and I run PENNIO from Oyo State. I teach during the week and build brands the rest of the time, which is why I only work with a couple of businesses at a time.

When you hire me, I do the work. There is no account manager and nothing gets handed to a junior.

I build brands for African founders.
Questions

Questions before
booking the call.

What do you actually do?

I build brand identities: the name, the logo, the colours, the fonts, and the rules for using them. I build websites on top of that. I do not do one-off logos.

How much does it cost?

Brand identity starts at ₦350,000. With a website built on it, the pair starts at ₦650,000. A website on its own starts at ₦250,000 for a landing page, and online stores and larger sites are priced after the call. You get a written price before any work starts.

I am just starting. Is this too early?

No, if you have done your homework. Brilla launched with every asset ready before it opened, which is the easiest time to get a brand right. Before we start I will ask who buys, why they would pick you over the next option, and what you will charge. If you are still testing whether the idea works, do that first.

Do you work outside Nigeria?

Yes. Most of the work happens over calls and shared files.

I already have a logo and a website.

That is where most people start. On the call I look at what exists. If what you have is solid, I build on it instead of replacing it, and that costs you less.

What happens after the call?

We agree what the project is, I send a written price and timeline, and nothing starts until you have both.

How does payment work?

Half before work starts and the rest on delivery. Two rounds of revisions are included. If a project goes quiet for 10 days, I pause it. After 30 days I close it, and the deposit is not refunded. Quotes are valid for 14 days.

If people keep telling you
that you are expensive, we should talk.

A few questions, about five minutes. I read every one myself and reply within 48 hours whether or not there is a fit.

This is for you if

  • You have a real product or service, already selling or about to launch

  • You want to charge more than you charge now

  • You can spend ₦350,000 or more on getting the brand right

  • You will answer questions about the business, not just the design

Wait if

  • You need a logo by next week

  • You are still finding out whether the idea works

  • You want to skip the questions and go straight to designs

  • You do not have the budget yet

I work on a couple of brands at a time, so there can be a short wait before yours starts.

Submitting this application does not commit you to a project. If there is a fit, I will reply within 48 hours to book a call.

✓

Application received.

Your application is in. I will reply within 48 hours.